A website can look polished and still make visitors work too hard. The most useful design review starts with clarity: what the page offers, who it serves, and what the visitor should do next.
Review the navigation before visual details. Important services should be easy to find, labels should use familiar language, and mobile menus should preserve the same clear route through the site.
Then check page hierarchy. Each page needs one primary heading, a logical sequence of supporting sections, readable spacing, and calls to action that match the visitor’s stage of intent.
Test the experience on a real phone, not only a resized desktop browser. Pay attention to tap targets, form effort, image cropping, text length, and whether important actions remain visible without overwhelming the page.
The final review should connect every recommendation to a visitor need or business outcome. That keeps design decisions focused on usefulness instead of subjective preference.